Made to be seen. Designed to be felt.
WetNose Campaign
WetNose
Social Media Campaign
The Brief
Tasked with a Wicked Problem, I have decided to venture into the world of pet adoption, but not just any pets, senior pets. This project is a disruptive campaign focused on the abnormal promotion of senior pet adoption. This project aims to show adopters what they are missing by not adopting a senior pet.
The Insight
People feel the younger years of our lives are the best, but most of the important parts of our lives happen in our older years. The perception of youth being the most enriching part of our lives is a human flaw, and not one we should project on animals.
The Concept
Why miss the rest? This concept shows adopters that they have already missed parts of these animals lives, why would they miss possibly the best parts that could enrich both their lives. This hopes to convince people to adopt a senior pet and give them a chance at a loved life.